How to beat the “Google Slap” in Google Adwords
Google Adwords used to be really easy.
It was easy to get tons of traffic for pennies on the click. It used to be a gold mine for marketers.
Then Google came in with a big “slap” (as it was affectionately called) and stopped all of that.
However, it wasn’t a Google-is-so-big-it-can-do-whatever-it-wants sort of thing, it was more that Google was trying to make sure that the end consumer got the best experience when they clicked on an ad, so that they would click on more!
In fact, if you learn exactly what Google wants, you will be rewarded with inexpensive, HIGHLY-targeted traffic that makes you a lot of money.
In my video course Rapid Google Adwords Traffic Generation I outline how to use Google Adwords to bring in a lot of traffic and a lot of cash.
I want to give you one of the videos here for free, specifically the one that talks about the Google Slap.
If you like what you see, make sure you go over and buy the entire course (which isn’t that expensive) so that you can get even more traffic to your website.
Interesting article. Soon all of the other PPC search engines will follow Google’s lead and advertisers will become masters of PPC advertising.
Mathew Glanfield ’s explanation is this video is excellent and has certainly given me an wonderful understanding of the changes of Google
A wonderful audio which I found very easy to understand
Thank you for this fantastic and high quality video. I recently started learning more about quality score and this reinforces and adds to what I have learned.
What I didn’t understand was what the Google Slap was. This video explains why some books about adwords say that huge lists of keywords are needed and others that only a few should be used. This has helped me a lot.
Great video - simple to understand and useful content too. I’ve long been meaning to look into my adwords campaign and see if I can reduce costs and/or increase click-throughs. Thanks, Dan.