Thank you for this fantastic and high quality video. I recently started learning more about quality score and this reinforces and adds to what I have learned.
What I didn’t understand was what the Google Slap was. This video explains why some books about adwords say that huge lists of keywords are needed and others that only a few should be used. This has helped me a lot.
Great video - simple to understand and useful content too. I’ve long been meaning to look into my adwords campaign and see if I can reduce costs and/or increase click-throughs. Thanks, Dan.
Paul Facey commented on January 28, 2009 at 2:31 am
Matthew,
Thank you de-mystifying some of the major misconception a lot of marketers have about google adwords.
I’ve that the reason why a lot of people give up adwords is because they were listening and being trained by people who have ‘tried’ to outsmart a bunch of Harvard grads.
And to think about, google actually tells what they are looking for, and when we give them what they want, they reward us by sending laser-targeted traffic to our website.
Thanks for this video. I’m fairly new to IM, so this information is helping me connect the dots between the various elements (keywords, ads, landing pages).
Interesting article. Soon all of the other PPC search engines will follow Google’s lead and advertisers will become masters of PPC advertising.
Mathew Glanfield ’s explanation is this video is excellent and has certainly given me an wonderful understanding of the changes of Google
A wonderful audio which I found very easy to understand
Thank you for this fantastic and high quality video. I recently started learning more about quality score and this reinforces and adds to what I have learned.
What I didn’t understand was what the Google Slap was. This video explains why some books about adwords say that huge lists of keywords are needed and others that only a few should be used. This has helped me a lot.
Great video - simple to understand and useful content too. I’ve long been meaning to look into my adwords campaign and see if I can reduce costs and/or increase click-throughs. Thanks, Dan.
Matthew,
Thank you de-mystifying some of the major misconception a lot of marketers have about google adwords.
I’ve that the reason why a lot of people give up adwords is because they were listening and being trained by people who have ‘tried’ to outsmart a bunch of Harvard grads.
And to think about, google actually tells what they are looking for, and when we give them what they want, they reward us by sending laser-targeted traffic to our website.
Have a great one,
-Paul
Matthew,
Thanks for this video. I’m fairly new to IM, so this information is helping me connect the dots between the various elements (keywords, ads, landing pages).
Yours,
Brad