BBO Institute

A funny thing happened the other day. Two business associates of mine met for the first time. The funny part was that one of them was convinced they’d already met in person. We assured him that they had not but you could tell that he wasn’t totally convinced. Finally we concluded that because he had seen him in some Youtube videos that he simply felt that they had already met. And he’d only seen just a few videos.

So how would it change your business if your clients actually feel like they’ve met you’ve both met face to face? Do you think they’d buy more from you? In the small niche we’ve been working in, I’ve certainly seen huge results from doing our own video campaigns. People really do feel like they know you. The same way many feel like their favorite TV personality is part of the family, you become part of their family. So buying from you is a much more personal transaction.

Plus, making videos can be so easy. For me, it’s often not as painstaking or laborious as writing an email. Just turn on your camera and start talking about the topic of choice. Videos are super powerful and I’ve seen major results from using them. I’d highly recommend you start making them as often as possible. Your first ones won’t be very good so get those out of the way as soon as possible. Don’t worry about making too many mistakes. That just makes you more personable.

To Your Success,

Matthew Glanfield