Affiliate Marketing Business Blog

This video shares some tips and tricks to naming your information product. It answers:

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Lately I’ve been talking about some important aspects to product creation. I think the most important aspect to product creation is surveying your list (or prospects) to find out what they want. But how can I build a list without a product. Which comes first, the chicken or the egg.

This paradox that we need a chicken to create an egg but an egg to create the chicken is often applied to product creation and list building. If I need to know what my list needs to create a product, but I need a product to build a list, it seems impossible to even get started. The truth of the matter is, it doesn’t really matter whether the chicken, egg, product, or list came first. Some people start with a product, and others start with a list. But I will tell you which one I think is best to start with.

One of the things people, that are starting an online business, don’t consider is where their customers are coming from. They think they have a great idea for a product, but in reality, they have no idea if anyone wants it. So, it is essential to always survey your prospects to find out what they want. I’d recommend to start building a list before you have a product. How can I do that without a product? Well, the possibilities are too many to name them all here, but I’ll give you a few innovative ideas to building a list without creating a product:

1. Create Videos Based on Top Adword Campaigns in your Niche and put them up on youtube and other video sites with a link to a squeezepage.

2. Be active on a forum in your niche and find out what people need and are searching for. Then tell them you are writing an ebook about that topic and you’ll give them a copy of your ebook for free as soon as it’s done if they go to your squeeze and fill out a form that tells you their most pressing questions on the subject.

3. Create An Adwords Campaign that sends them to a squeezepage and sells affiliate products. Even if you just break even, you now have a list of people who are looking for products in your niche.

4. Buy PLR (Private Lable Rights) information and offer it for free on a squeezepage. Better yet, recreate the PLR or some other information into a video and offer access to your video if they sign up. Then go to any of the above mentioned places and drive people to the site

There are literally tons of ways to build a list before you have a product but the basic idea is to find a way to get in front of a lot of people. Look for people in the niche you want to be in and make them an offer. The offer matters less than the traffic. Whether you go to Youtube, or a forum, or Google, or ebay, or an association, it doesn’t matter. You just want to be in front of people in your niche. You can create the best product in the world, but the guy with traffic will outsell you every time. So find more traffic, build a list, create a product, and repeat.

Now I’m sure there is a difference in opinion on this subject. Feel free to share your ideas in the comments below.

Matthew Glanfield

I’ve had quite a few people asking me “what information product should I create?”

If you want to make an information product, it’s best not to try and guess what your prospects are looking for. If you want to make sure you create a product that people are looking for, ask them what they want (and the sooner the better). Optimally, you want to ask them right when they opt into your list. Here’s a quick video that shows you one of the easiest ways to find out what your newest prospects are looking for using aweber. (more…)

It will substantially help your business to survey your customers. But if you’ve never done it before, it can be a little difficult to know how to start. Here’s a quick tip on how to do it. (more…)

In Yesterday’s post I talked about how education can be the best friend and the worst enemy to your business. Now before you think that I’m against educating yourself, I want to make myself clear. Education is Critical to building a successful business. But it’s important to be strategic and Find the Best Kind of Business Education.

So what IS the Best Business Educational System? The best education you can get is in The Doing. Actually running a business, making decisions and taking action will help you learn quicker than any “Guru’s” course ever could.

Have you ever wondered why McDonalds requires that you work there before you can own one? It’s a system of success. You need to work in a business to learn how to make it successful.

There’s a lot of people out there that don’t want to believe you have to do it to learn it. They have their sites too focused on the idea of the quick buck and easy money. They keep buying product after product thinking, each time, this one will be the Magic Bullet. But it never seems to happen because it doesn’t exist.

Now, while there may not be a Magic Bullet, there are shortcuts. Don’t buy anything thinking it’s a magical solution. Look for shortcuts, not magic.

So what’s an example of a shortcut? One example is to buy an already functioning business from someone else. Even if it’s just making $1 a month, that’s a great start! By running the business, you’ll get the best kind of education possible. It can often be better than investing in a course or educational product.

That’s just one example of a shortcut to success. What do YOU think are some of the best shortcuts to building an online business? Feel free to leave your ideas in the comments below.

Matthew Glanfield

We’re at the beginning of a new year and I think 2010 is YOUR year! The year you grow your successful business. The year you make the income you’ve been working hard for. The year you stop spinning your wheels and grow a solid business.

But in order to make that happen, I need you to stop what you’re doing and pause with me for a minute. I’m going to explain two things that could possibly effect everything you do and transform every aspect of your life: your health, your relations, your quality of life, and of course, your business. I’ve broken them down into two easy steps.

There are two factors you need to know to make this YOUR year. The first is the “Vision Factor” and the other is the “Now Factor”.

Step 1:
What is the Vision Factor?

The Vision Factor is simply knowing exactly what you want. What is your Vision of 2010? Do you know what your goals are for this year? The greater detail you understand your goals, the more likely you are to achieve them. It’s not magic or hocus pocus. It’s simply easier to grasp something if you know what you’re reaching for.

If you don’t already have Clear and Well defined goals for 2010, make them now. What exactly do you want to see happen in 2010? Make a list. You’ve probably heard this a million times (and there’s a reason for that, it’s necessary) but make sure you write down and define, in great detail, your goals for the year. It’s worth the time and effort because you aren’t going anywhere without a vision. Without vision you’ll end up spinning your wheels, working inefficiently all day and getting nothing done.

After you’ve worked out the details, write down your goals in a clear sentence or two and post it on the wall right in front of you so you can’t miss it. Go ahead and do it now then come back for step two.

Step 2:
Did you do it? If you did you’re off to a great start for the next step. If not, you’re not ready for the next step. Stop reading and do it now.

Ok, now that you’ve completed step one, I can talk to you about the Now Factor. What is the Now Factor?

This is the most important lesson I have for you today so feel free to reread this section a few times. This is your power tool to get everything you want in 2010. The Now Factor is a focused effort to start living and working in the Now. Now is all you really have. The past is over. The future hasn’t come. Your power is Right Now.

The key to the Now Factor is to make your “Now”, the Best and most Efficient “Now” you possibly can. You may not like where you are. You may want a new job or new vocation or a new business of your own. But to achieve that, you need to make the most out of exactly where you are now. It doesn’t matter whether you like where you are or not. Do every task the best you possible can right Now and exactly where you are. The faster you learn to make the most of every moment, the sooner you’ll reach your goals. Having Highly Efficient Nows are a powerful and fast way to get out of bad situations and achieve your vision. Once you learn how to apply the Now Factor, I’m confident that you’ll reach your goals and grow a successful business in 2010.

In a moment I’ll let you to go back to doing what you were doing. When you do, I want you to start paying attention to the moment. Ask yourself, “How can I make this moment more efficient?”

If you start making every Now the best and most efficient it can be and have a clear vision of your goals, I’m sure that by the end of the year, you’ll find that you’ve accomplished more and had far greater success in 2010. Otherwise, this year will end up being just another year of working hard and accomplishing little.

Thanks for you time. You can go back to work now. Let’s have an amazing 2010 together.

To your success!

Matthew Glanfield

A little over a year ago we had one of our biggest launches. We grossed over $250,000 in sales in only one week.

This was largely due to the powerful affiliates and JV partners that we had promoting the product.

During that week I learned a very important lesson that I want to share with you today.

You see, I held a contest to see who could make the most sales in that week. The winners received cash prizes and bragging rights, as well as promotions from my list.

Two of my JV partners really battled it out for the top spot. It was a close match-up, as the one who won did so by only one sale.

They both did roughly about $20,000 of sales, so you can see how incredibly close it was.

But here is the interesting thing - the person who won had a list 10 times bigger than the person in second place!

The winner’s list was approximately 100,000 in size, while the second place JV partner had a list of about 10,000 at that time.

Isn’t that incredible? Haven’t you always heard that the money is in the list? Haven’t you heard that you could make $X per month per subscriber? How come that didn’t factor in here?

As time has moved on I have been able to do a lot of cross promotions with other JV partners (i.e. I promote your product to my list and you promote my product to your list). These are incredibly powerful, and if you aren’t doing them, then you are missing out on a lot of revenue.

However, there is something I was doing wrong for quite a while.

Somebody would email me and say “Hey Matthew, interested in doing a cross promotion? My list size is 50,000.”

I would then say “Sure! However, my list size is only 25,000.”

That person would then say “No problem. I’ll email once, and you email twice!”

That sounded like a good deal, so we did it. However, most of the time, I sent them far more visitors (and sales) than they would send me!

In one email I would send them 1,000 visitors, while in their one email they would send me 200, sometimes 300, or maybe as high as 500 if I was lucky.

When I realized that this kept happening, I adopted a new line. Instead of saying “My list is this big, and your list is this big” I would say “I’ll send you 1,000 visitors and you send me 1,000 visitors.”

It’s interesting to see the reaction of JV partners when they realize that I can do it quicker than they can with a smaller list.

So what is the point of all this?

The money is NOT in the list!

The money is in the QUALITY of the list.

And that brings me to one last case study.

His name is Michael Rasmussen, and he is a “smaller list, bigger results” kind of guy.

He doesn’t believe in making huge lists just so you can say yours is bigger than theirs (I can show you how to build a 500,000 person list in one day, but it won’t do you any good).

He has been the top affiliate for many of the big-name gurus out there, yet he does not have the biggest list.

He has learned how to create a list of buyers, rather than just a list a of no-good-doers.

And now he’s made a video that you can watch to learn how he did it.

Check it out:

Click here to get more buyers on your list…

Have fun!

Matthew Glanfield

Have you ever received an email that just didn’t sit right with you? Have you ever visited a website that made you wonder who was really behind it?

Or have you been to a website and made a purchase without even really thinking about fraud and transaction problems?

All of these elements stem from one element on your website - trust.

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So your traffic conversion sucks, does it?

Well, you are not alone. Most marketers struggle with taking the traffic that they are already getting and turning it into cash in their pockets.

In fact, this is probably the hardest (and most overlooked) part of any marketing campaign. I often get the question “How do I get more traffic?” but without the accompanying question “And how do I turn that traffic into cash?”

Here’s a scenario for you - Let’s say you are getting 100 visitors per day and making one sale of your own $47 product from those 100 visitors. That means you are making around $47 per day minus any costs of advertising.

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Lorna from Chilliwack asks:

“Do you need to have a great writing ability to succeed in Internet Marketing?”

This is a great question mainly because there is a lot of writing involved in Internet Marketing. On a regular basis you will be writing the following:

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