BBO Institute

A little over a year ago we had one of our biggest launches. We grossed over $250,000 in sales in only one week.

This was largely due to the powerful affiliates and JV partners that we had promoting the product.

During that week I learned a very important lesson that I want to share with you today.

You see, I held a contest to see who could make the most sales in that week. The winners received cash prizes and bragging rights, as well as promotions from my list.

Two of my JV partners really battled it out for the top spot. It was a close match-up, as the one who won did so by only one sale.

They both did roughly about $20,000 of sales, so you can see how incredibly close it was.

But here is the interesting thing - the person who won had a list 10 times bigger than the person in second place!

The winner’s list was approximately 100,000 in size, while the second place JV partner had a list of about 10,000 at that time.

Isn’t that incredible? Haven’t you always heard that the money is in the list? Haven’t you heard that you could make $X per month per subscriber? How come that didn’t factor in here?

As time has moved on I have been able to do a lot of cross promotions with other JV partners (i.e. I promote your product to my list and you promote my product to your list). These are incredibly powerful, and if you aren’t doing them, then you are missing out on a lot of revenue.

However, there is something I was doing wrong for quite a while.

Somebody would email me and say “Hey Matthew, interested in doing a cross promotion? My list size is 50,000.”

I would then say “Sure! However, my list size is only 25,000.”

That person would then say “No problem. I’ll email once, and you email twice!”

That sounded like a good deal, so we did it. However, most of the time, I sent them far more visitors (and sales) than they would send me!

In one email I would send them 1,000 visitors, while in their one email they would send me 200, sometimes 300, or maybe as high as 500 if I was lucky.

When I realized that this kept happening, I adopted a new line. Instead of saying “My list is this big, and your list is this big” I would say “I’ll send you 1,000 visitors and you send me 1,000 visitors.”

It’s interesting to see the reaction of JV partners when they realize that I can do it quicker than they can with a smaller list.

So what is the point of all this?

The money is NOT in the list!

The money is in the QUALITY of the list.

And that brings me to one last case study.

His name is Michael Rasmussen, and he is a “smaller list, bigger results” kind of guy.

He doesn’t believe in making huge lists just so you can say yours is bigger than theirs (I can show you how to build a 500,000 person list in one day, but it won’t do you any good).

He has been the top affiliate for many of the big-name gurus out there, yet he does not have the biggest list.

He has learned how to create a list of buyers, rather than just a list a of no-good-doers.

And now he’s made a video that you can watch to learn how he did it.

Check it out:

Click here to get more buyers on your list…

Have fun!

Matthew Glanfield

Have you ever received an email that just didn’t sit right with you? Have you ever visited a website that made you wonder who was really behind it?

Or have you been to a website and made a purchase without even really thinking about fraud and transaction problems?

All of these elements stem from one element on your website - trust.

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So your traffic conversion sucks, does it?

Well, you are not alone. Most marketers struggle with taking the traffic that they are already getting and turning it into cash in their pockets.

In fact, this is probably the hardest (and most overlooked) part of any marketing campaign. I often get the question “How do I get more traffic?” but without the accompanying question “And how do I turn that traffic into cash?”

Here’s a scenario for you - Let’s say you are getting 100 visitors per day and making one sale of your own $47 product from those 100 visitors. That means you are making around $47 per day minus any costs of advertising.

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Lorna from Chilliwack asks:

“Do you need to have a great writing ability to succeed in Internet Marketing?”

This is a great question mainly because there is a lot of writing involved in Internet Marketing. On a regular basis you will be writing the following:

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Steve from Cleveland asks:

Can you really make money with a project in as little as 24 hours as a lot of the sales literature for these kind of plans often suggest?

In a word… (more…)

Here is a question from Tony, one of our readers:

“Do you think adsense-niche websites really work? In other words, do they bring in money when monetized with clickbank and other methods for monetization as compared to other ways of Internet marketing?”

First off all, yes, Google Adsense can make you quite a bit of change. In fact, it is how I started out in Internet marketing.

I created a website in a small niche market, updated it regularly, and placed Google Adsense ads on it.

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Have you ever wondered how it is really done?

I mean, how do the “gurus” build so much wealth in so little time? How do they start from scratch and build hundreds of thousands (or millions) of dollars in just a few months?

Well, I want to show you how.

In fact, here are some interesting numbers:

2005 - $150,000
2006 - $300,000
2007 - $491,000 (January to June)

These numbers are the gross revenue for my business. As you can see we are possibly going to hit the $1,000,000 mark this year.

And here is the funny thing - I’m not some sort of business genius! I started my business more as a hobby, and soon realized the true potential that it had to offer.

However, the true growth didn’t start until I realized that I had to treat this business like, well, a business!

Once that happened, the revenue of my business started growing in leaps and bounds.

Along the way I discovered that there was a simple system to everything that I was doing, and that this system was able to be duplicated.

And now I want to show you how…

Click here to register for our free webcast…

Click the link above to get on our free live webcast.

I will be spending at least 60 minutes going over a business plan that you can take and build a multi-6-figure business within only one year. This same business could easily become a 7-figure business in your second year if you continue to apply what you have learned.

I will even teach you the one traffic generation technique that has made 95% of my revenue possible - and get this, it works for beginners too!

So click this link to register now:

Click here to register for our free webcast…

I look forward to talking to you on the call!

Matthew Glanfield

How would you like to make money when people go to the wrong page on your website?

cPanel expert Bob Jenkins was kind enough to put together a free training video on how you can change your default 404 page (i.e. the page people see when they go to a non-existent page on your website) to a new potential stream of income.

Watch the video here:

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Ok, here is the first of many free videos to come.

This one is about obtaining what you’ve always wanted. What have you always wanted? Watch the video to find out!

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Over the past months you may have noticed some drastic changes to the way I have been doing business.

We have released several new products, hired more staff, and have basically been extremely busy providing to our customers.

But there is one thing that we have been lacking, and it has bothered me for the past little while.

The reason it bothers me so much is that it is probably what is most valuable to the majority of our readers.

What is it?

Content!

We have plenty of content in our products, plenty of support for purchasers, and plenty of bonuses for customers. However, there is still a lot that I could be teaching free of charge.

There is so much to learn that there is no way that I could create enough products and services to teach everything. That is why I promote other people’s products as well (also the motivation to make money is in there, but I still choose very carefully what I send out to you).

So here is what I am going to do. Starting today, I am going to start to post free training videos on this blog on a regular basis (hopefully at least once a week).

They will be completely free, no subscription required. All you do is come back here to the blog and watch them.

If you want to be notified when these videos are added, just fill out the subscription box in the top left hand corner of this blog.

I will be posting the first video today. For this week only I will notify everybody on all of my lists of new training videos here on the blog.

However, starting next week, only those that have registered for this blog or who are on my BBO Institute mailing lists (i.e. you get emails from - BBO Institute -) will be notified. This will help to unclutter your email inbox a little bit more.

Look out for our first video!

Matthew Glanfield

P.S. Oh yeah, if you have any requests for what I train you on, simply post a comment here for me to see.