A little over a year ago we had one of our biggest launches. We grossed over $250,000 in sales in only one week.
This was largely due to the powerful affiliates and JV partners that we had promoting the product.
During that week I learned a very important lesson that I want to share with you today.
You see, I held a contest to see who could make the most sales in that week. The winners received cash prizes and bragging rights, as well as promotions from my list.
Two of my JV partners really battled it out for the top spot. It was a close match-up, as the one who won did so by only one sale.
They both did roughly about $20,000 of sales, so you can see how incredibly close it was.
But here is the interesting thing - the person who won had a list 10 times bigger than the person in second place!
The winner’s list was approximately 100,000 in size, while the second place JV partner had a list of about 10,000 at that time.
Isn’t that incredible? Haven’t you always heard that the money is in the list? Haven’t you heard that you could make $X per month per subscriber? How come that didn’t factor in here?
As time has moved on I have been able to do a lot of cross promotions with other JV partners (i.e. I promote your product to my list and you promote my product to your list). These are incredibly powerful, and if you aren’t doing them, then you are missing out on a lot of revenue.
However, there is something I was doing wrong for quite a while.
Somebody would email me and say “Hey Matthew, interested in doing a cross promotion? My list size is 50,000.”
I would then say “Sure! However, my list size is only 25,000.”
That person would then say “No problem. I’ll email once, and you email twice!”
That sounded like a good deal, so we did it. However, most of the time, I sent them far more visitors (and sales) than they would send me!
In one email I would send them 1,000 visitors, while in their one email they would send me 200, sometimes 300, or maybe as high as 500 if I was lucky.
When I realized that this kept happening, I adopted a new line. Instead of saying “My list is this big, and your list is this big” I would say “I’ll send you 1,000 visitors and you send me 1,000 visitors.”
It’s interesting to see the reaction of JV partners when they realize that I can do it quicker than they can with a smaller list.
So what is the point of all this?
The money is NOT in the list!
The money is in the QUALITY of the list.
And that brings me to one last case study.
His name is Michael Rasmussen, and he is a “smaller list, bigger results” kind of guy.
He doesn’t believe in making huge lists just so you can say yours is bigger than theirs (I can show you how to build a 500,000 person list in one day, but it won’t do you any good).
He has been the top affiliate for many of the big-name gurus out there, yet he does not have the biggest list.
He has learned how to create a list of buyers, rather than just a list a of no-good-doers.
And now he’s made a video that you can watch to learn how he did it.
Check it out:
Click here to get more buyers on your list…
Have fun!
Matthew Glanfield