I got an email last week asking me if I have any recommendations for building a “real” Business. It was a good question because, if you are reading this blog, that’s exactly what you want to build. Too many people buy courses and training and think, “that’s going to make me money” and don’t give much thought to building a “real” Business. That’s a huge mistake. If you just want to make a quick buck, you are reading the wrong blog. But if you want to build a solid business, keep reading. Actually, if you’re just looking for a quick buck, you probably need to stick around more so I can convince you that it’s not the way to make money online.
Now, with that in mind, let me be clear. Affiliate Marketing, Membership Sites, etc.. are all real businesses. These tactics can be used to get a quick buck, but lots people use them to run legitimate businesses. In fact, almost anything can be built into a real business. You’d be surprised to learn about many of the zany and off the wall businesses people are building out there and making good money. My point, is not that you need a crazy idea to have a business, but whether or not it’s a real business is dependent on how you run it more than what you do.
So when you see someone offering to teach you how to make money online, ask yourself one of these two questions.
1. If you’re just starting out, “Will I be able to make this into a real Business?” or,
2. If you’re already running a real business, “Is this something I can implement now to help grow my current business?”
If you can’t see yourself using their training or service to build a real, viable business, don’t bother looking at it any further. It’s not something you want to get involved with.
In fact, last year, my attention was almost completely outside of internet marketing because I’ve been building a real business in a niche that’s a ton of fun for me. I feel like I get to play all day. When you find something like that, it makes building a business so much easier.
How would you define building a “real” Business? Feel free to leave your comments below.
Matthew Glanfield