Free Traffic?

Thu, 02 April 2009 in Business Freedom, Traffic Generation

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(I’m going to share an important traffic tip in this blog post. I’m not selling anything - I promise. You can get more free traffic tips and tricks here: http://www.bbotrafficseries.com)

I get a lot of emails asking for the best sources for free traffic.

The only problem with this question is that there is really no such thing as free traffic.

Sure, there is traffic you don’t pay money for, but every source of good-quality traffic will either cost you TIME or MONEY.

And since we all know that Time = Money, good-quality traffic really costs you MONEY or MONEY.

Think of it this way: If you spend 10 hours on a “free” traffic generation method, and you value your time at only $10 per hour
(it should be worth far more than that), then you have just “spent” $100.

You could have been building your business by many other methods, such as developing products, building relationships with JVs,
hiring, outsourcing, tracking and testing your opt-in pages and sales pages, but instead you were driving traffic.

Is there anything wrong with this? No, of course not, especially if you are working on a low budget.

However, eventually you are going to want to outsource any “free” methods so you can focus on more important aspects of your business.

For example, right now in my hobby-niche business I have two employees who focus on traffic. One creates awesome videos and
posts them to YouTube (and soon to other sites as well). The other posts on forums, finds links, and will soon be managing affiliates and banner advertising.

That frees my time up for product creation, website optimization, and business development (actually, I have an employee doing the product creation as well, so I have more free time sometimes than I want!).

There is a fine balance between saving money by doing things yourself and growing your business as fast as you can by outsourcing, without going bankrupt.

The general rule I use when hiring is this - if the new employee makes me no extra profits, can I still afford to pay him? If the
answer is yes, then I hire. If the answer is no, then I wait a little longer.

This rule might not work for you - you might instead have a lot of money that you are putting into your business. If that is the case, then hire sooner than later so you can grow your business faster.

Trust me, you will eventually grow tired of managing Adwords campaigns, creating videos, writing articles, and posting on forums.

You are the business owner, and as such you need to manage more than you already are, growing at a pace that works for you and your budget.

So what is your next step? Sign up for more free traffic tips (not just about free traffic, but the tips are free) here:

http://www.bbotrafficseries.com

Work on what you can, outsource the rest. Eventually you shouldn’t be doing any of the traffic generation in your business, although it might not be until you’ve been in business for 3 or 4 years that that happens completely.

Have fun!

Matthew Glanfield