One of the best ways to start building a list and becoming an expert is by creating a mini-course. They are simple to start and don’t take a ton of work. And people will immediately start to look at you as an expert in that subject. This video talks about mini-courses and how they can help you launch your information/affiliate marketing business
I’ve talked with countless people who have been working on their information product endlessly. Lots of people send weeks, months, even years working on their first information product. This is a huge newbie mistake. It doesn’t have to be so hard or take so long. You don’t even have to be an expert on anything to create a product. You can actually create an information product in just a few short days. Here’s the easiest and quickest way I’ve found to create an instant product. So here’s the secret:
If you are selling information products online, you need to have a backend or you’re leaving money on the table. And the quickest and easiest way to have a backend is to use someone else’s product as your backend. There are so many reason to start using someone else’s product as you’re backend.
But most importantly because it’s fast, easy, and takes very little effort on your part. Here’s a video that discusses the reasons why you might want to consider using someone else’s product in your backend.
This is a question I get all the time. How should I price my information product? There’s a good reason I get this question so much. One, because it’s extremely important to know how to price your product. And secondly, it’s really easy to over and under price information products. But here’s a free video that explains a few of the factors that I use to help me price my own information products that may help you as well.
One of the best yet underutilized functions of aweber is how you can automatically add and remove people from different lists. In this video I’ll show you how to do that in aweber:
When setting up your backend products, it’s a good idea to add people to different lists depending on the actions they’ve taken? Prospects on one list, Customers on another and high end Customers and yet another. In this video I’ll show you how to do that in aweber:
If you want to have a successful information business, you need a backend. You can make a nice living without one, but having a backend is what separates the average businesses from the hugely success businesses ones. So, is the backend more or less important than the frontend? When should I start to worry about a backend? In this video I address these and other questions:
This video shares some tips and tricks to naming your information product. It answers:
Last post we talked about the kinds of information products you can create. We’ve also been discussing how critical it is to survey your list. Especially when you plan on creating an information product.
After surveying your prospects and customers, you have the most important part of any information product: The Questions people are asking. Creating your information product now becomes a whole lot easier. They’ve basically written it for you. All you have to do is take the top 10 questions they asked and answer them. If you don’t know the answers, simply go and find them. Do some google searches to find the best answers or ask another expert how they would answer that question.
In some niches it makes sense to simply do your best to answer the questions yourself. Don’t lie or make things up. Be honest and upfront. In my Hobby Commerce Niche, we will often answer questions from our own experience. There may be other people who have better answers than we do. But we have evidence that what we have done works and our answers bring the best we have from our own experience. So we share what we know and encourage others to chime in and sharing any better ideas. But we also love to hear what’s worked for others.
Give good answers but don’t fret too much over them. The most important part of any information product are the questions people are asking, not the answers you give. You can give a great answer to a question no one cares about, and it won’t do anyone any good. Or you can give your best answer to a question lots of people care about and it will have tremendous value to all those asking the question.
I hope you see just how easy it is to create an information product. If you have any other ideas of thoughts I’d love to hear them. Please post them in the comments below.
In my last videos I discussed how to figure out what your information products should be about. If you didn’t see those, you can check them out here:
How to Craft an Email Survey For Product Creation
Simple Way to Use Your Auto Responder To Survey Your List
I also discussed why it’s important to build a list before you create a product:
Product Creation vs Building List
Today I have a video that discusses the pros and cons to different kinds of information products.